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There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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Are the Hungarians on the right track toward sustainable consumption?
Rodek, Nóra; Marton, Zsuzsanna; Ernszt, Ildikó; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 433-440
development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime … realization of sustainability. The purpose of this study is to examine whether consumers know the CSR activity of the shop they …
Persistent link: https://www.econbiz.de/10012228002
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Their control will make or break the sustainable clothing deal-a study of the moderating impact of actual behavioural control on the purchase intention-behaviour gap for sustainabl...
Jaspreet Kaur; Bhardwaj, Neha - In: Australasian accounting business and finance journal : AABF 15 (2021) 5, pp. 82-98
Persistent link: https://www.econbiz.de/10012664484
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Sustainable consumption : an attempt to develop a multidimensional voluntary simplicity lifestyle scale for Generation Z
Merdin-Uygur, Ezgi - In: Ethics, social responsibility and sustainability in …, (pp. 173-191). 2019
Persistent link: https://www.econbiz.de/10012104178
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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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Berücksichtigung der Nachhaltigkeit in der Entwicklung und Vermarktung von Konsumgütern
Petersen, Moritz; Kersten, Wolfgang; Brockhaus, Sebastian - In: Forschung für Nachhaltigkeit an deutschen Hochschulen, (pp. 331-347). 2016
Persistent link: https://www.econbiz.de/10011642568
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Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge - In: Australasian marketing journal 24 (2016) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
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Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa; Lichrou, Maria; Patterson, Maurice - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
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Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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Nachhaltiger Konsum: Entwicklung eines deutschen Indikatorensatzes als Beitrag zu einer thematischen Erweiterung der deutschen Nachhaltigkeitsstrategie
Mayer, Helmut; Flachmann, Christine; Wachowiak, Marta; … - 2014
Persistent link: https://www.econbiz.de/10011657307