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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522
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Marketing research
Aaker, David A.; Kumar, V.; Leone, Robert P.; Day, George S. - 2013 - 11. ed
Persistent link: https://www.econbiz.de/10009634514
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Marketing research
Kumar, V.; Leone, Robert P.; Aaker, David A.; Day, George S. - 2019 - Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503