exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even … measurable contribution to the goals of the organisation. Now in its second edition, Strategic Integrated Marketing … on social media and now to integrate them into your marketing function Robust pedagogy to help reinforce learning and …

The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to … covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management …, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital …