Marketing
Eric N. Berkowitz ...
| Year of publication: |
1992 ; 3. ed
|
|---|---|
| Other Persons: | Berkowitz, Eric N. (contributor) |
| Publisher: |
Homewood, IL [u.a.] : Irwin |
| Subject: | Marketing | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 791 S. : zahlr. Ill. und graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 0-256-09182-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000856650