//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Analyzing media interactions :...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
3
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Betriebswirtschaftslehre
1
Business economics
1
Management
1
Theorie
1
Theory
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Glossary included
Article in journal
48
Aufsatz in Zeitschrift
48
Lehrbuch
21
Aufsatz im Buch
20
Book section
20
Textbook
17
Reprint
9
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Working Paper
4
Case study
3
Fallstudie
3
Glossar enthalten
3
Collection of articles of several authors
2
Hochschulschrift
2
Sammelwerk
2
Thesis
2
Bibliographie
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Einführung
1
Fallstudiensammlung
1
Konferenzschrift
1
Sammlung
1
conceptual-paper
1
research-article
1
more ...
less ...
Language
All
German
2
English
1
Author
All
Keller, Kevin Lane
3
Kotler, Philip
3
Opresnik, Marc Oliver
2
Institution
All
Pearson Deutschland GmbH
1
Published in...
All
Always learning
1
wi - Wirtschaft
1
wi wirtschaft
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
2
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
3
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->