//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Visibility and involvement in...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
100
Marketing management
98
Marketing
61
Theorie
32
Theory
32
USA
19
United States
19
Marketing theory
17
Marketingtheorie
17
Market research
12
Marktforschung
12
Internationales Marketing
9
Consumer behaviour
8
International marketing
8
Internet
8
Konsumentenverhalten
8
Selling
8
Verkauf
8
Online-Marketing
7
Strategisches Management
7
Advertising
6
Werbung
6
Betriebswirtschaftslehre
4
Beziehungsmarketing
4
Business economics
4
E-commerce
4
Electronic Commerce
4
Management
4
Physical distribution
4
Relationship marketing
4
Vertrieb
4
Welt
4
World
4
Internet marketing
3
Verbraucherverhalten
3
Advertising media
2
Competitive advantage
2
Computer industry
2
Computerindustrie
2
Deutschland
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
102
Type of publication (narrower categories)
All
Glossary included
Article in journal
8,884
Aufsatz in Zeitschrift
8,884
Aufsatz im Buch
2,684
Book section
2,684
Graue Literatur
1,413
Non-commercial literature
1,413
Hochschulschrift
1,382
Thesis
1,110
Collection of articles of several authors
799
Sammelwerk
799
Lehrbuch
756
Working Paper
709
Arbeitspapier
687
Textbook
645
Bibliografie enthalten
586
Bibliography included
586
Case study
500
Fallstudie
500
Aufsatzsammlung
490
Konferenzschrift
263
Ratgeber
196
Guidebook
183
Conference proceedings
156
Reprint
127
Glossar enthalten
102
Handbook
96
Handbuch
96
Dissertation u.a. Prüfungsschriften
95
Conference paper
78
Konferenzbeitrag
78
Amtsdruckschrift
60
Government document
60
Festschrift
49
Bibliografie
47
Collection of articles written by one author
47
Sammlung
47
Mehrbändiges Werk
46
Multi-volume publication
46
Fallstudiensammlung
42
more ...
less ...
Language
All
English
85
German
17
Author
All
Kotler, Philip
16
Armstrong, Gary
11
Perreault, William D.
10
McCarthy, Edmund Jerome
9
Hartley, Steven W.
8
Kerin, Roger A.
8
Rudelius, William
7
Cannon, Joseph P.
6
Olson, Jerry C.
4
Peter, Jerome Paul
4
Ferrell, Odies C.
3
Keller, Kevin Lane
3
Kurtz, David L.
3
Pride, William M.
3
Saunders, John A.
3
Winer, Russell S.
3
Wong, Veronica
3
Assael, Henry
2
Basteri, Cynthia Gendall
2
Berkowitz, Eric N.
2
Blakeman, Robyn
2
Boone, Louis E.
2
Capon, Noel
2
Chapman, Merrill R.
2
Churchill, Gilbert A.
2
Clark, Brenda
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
Egan, John
2
Ford, Neil M.
2
Go, Frank M.
2
Hardiman, Marco
2
Hörschgen, Hans
2
Johnston, Mark W.
2
Marshall, Greg W.
2
McDaniel, Carl D.
2
Nieschlag, Robert
2
Opresnik, Marc Oliver
2
Roberts, Mary Lou
2
Ryan, Damian
2
more ...
less ...
Institution
All
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Harvard Graduate School of Business Administration
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Springer Gabler <Firma>
1
Published in...
All
McGraw-Hill/Irwin series in marketing
6
wi - Wirtschaft
4
Always learning
3
Europäische Hochschulschriften / 5
2
McGraw-Hill Irwin series in marketing
2
GHS - Göttinger Handelswissenschaftliche Schriften
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Investigaciones : Forschungen zu Lateinamerika
1
Lehrbuch
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The practice of management series
1
wi - Wirtschaft / Marketing
1
wi wirtschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
102
Showing
1
-
10
of
102
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing with seminars and newsletters
Holtz, Herman
-
1986
Persistent link: https://www.econbiz.de/10013544003
Saved in:
2
Die Macht des Landes : der Agrardiskurs in Bolivien ; eine Analyse der sozialen, politischen und wirtschaftlichen Vorstellungen und der Machtbeziehungen
Radhuber, Isabella Margerita
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003831296
Saved in:
3
Marketing, Analyse und Strategie
Kühn, Richard
-
1994
Persistent link: https://www.econbiz.de/10000905930
Saved in:
4
Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000953210
Saved in:
5
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
6
The practice of marketing management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
7
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
8
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
9
Basic marketing : a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
10
Principles of marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->