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Marketing communications : a brand narrative approach
Dahlén, Micael
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Lange, Fredrik
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Smith, Terry
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2010
Persistent link: https://www.econbiz.de/10003856512
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Marketing
Baines, Paul
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Fill, Chris
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Rosengren, Sara
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2017
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Fourth edition
Persistent link: https://www.econbiz.de/10011585178
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3
Marketing
Baines, Paul
;
Fill, Chris
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Rosengren, Sara
;
Antonetti, Paolo
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2019
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Fifth edition
Persistent link: https://www.econbiz.de/10011981965
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