Extent:
xxxiv, 738 Seiten
Illustrationen, Diagramme
27 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included
Language: English
Notes:
Previous edition: 2017
Literaturangaben und Index
ISBN: 978-0-19-880999-9
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011981965