Extent: | xxxiv, 738 Seiten Illustrationen, Diagramme 27 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
Language: | English |
Notes: | Previous edition: 2017 Literaturangaben und Index |
ISBN: | 978-0-19-880999-9 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011981965