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Käuferverhalten
Bänsch, Axel
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1993
-
5., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10000345798
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Consumer behavior : buying, having, and being
Solomon, Michael R.
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1992
Persistent link: https://www.econbiz.de/10000842409
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Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
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1993
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3. ed
Persistent link: https://www.econbiz.de/10000856651
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4
Consumer economics : the consumer in our society
Lee, Stewart M.
;
Zelenak, Mel J.
-
1990
-
10. ed., [rev.]
Persistent link: https://www.econbiz.de/10000791798
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5
Consumer economics : the consumer in our society
Zelenak, Mel J.
-
1999
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12. ed
Persistent link: https://www.econbiz.de/10000668146
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6
Consumer behavior and managerial decision making
Kardes, Frank R.
-
2002
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2. ed
Persistent link: https://www.econbiz.de/10001820142
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7
Consumer economics : the consumer in our society
Zelenak, Mel J.
-
2002
-
13. ed.
Persistent link: https://www.econbiz.de/10001699100
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8
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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9
Käuferverhalten
Bänsch, Axel
-
2002
-
9., durchges. und erg. Aufl.
Persistent link: https://www.econbiz.de/10001693727
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Retail buying
Diamond, Jay
;
Pintel, Gerald
-
2008
-
8. ed.
Persistent link: https://www.econbiz.de/10003399142
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