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counterfeiting could have in part a beneficial effect on the performance of companies, due to indirect advertising, calling for …, according to which infringed companies might benefit from an advertising effect due to the greater diffusion of brands from the …
Persistent link: https://www.econbiz.de/10011981007
This paper investigates the links between the market capability of top corporate R&D investors (EU Industrial R&D Investment Scoreboards), as captured by trademark data and their economic performance in terms of net sales growth. It provides empirical evidence to better understand the extent to...
Persistent link: https://www.econbiz.de/10011995467
This work investigates the relationship between proxies of innovation activities, such as patents and trademarks, and firm performance in terms of revenues, growth and profitability. By resorting to the virtual universe of Italian manufacturing firms this work provides a rather complete picture...
Persistent link: https://www.econbiz.de/10012120586
Persistent link: https://www.econbiz.de/10001672287