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Psychologie und Werbung
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Werbung
812
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778
Theorie
278
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Graue Literatur
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1,014
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935
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935
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845
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783
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Kaiser, Harry M.
22
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13
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11
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11
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9
Wilson, Christopher
9
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8
Bergemann, Dirk
8
Moraga-González, José Luis
8
Schaffner, Sandra
8
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7
Della Vigna, Stefano
7
Ghosal, Sayantan
7
Nilssen, Tore
7
Soloveichik, Rachel
7
Forker, Olan D.
6
Nakamura, Leonard Isamu
6
Nickel, Volker
6
Shelegia, Sandro
6
Sørgard, Lars
6
Alleman, James H.
5
Dubois, Pierre
5
Durante, Ruben
5
Galeotti, Andrea
5
Ivaldi, Marc
5
Knight, Brian G.
5
Pagano, Marco
5
Peitz, Martin
5
Saffer, Henry
5
Silk, Alvin J.
5
Thiel, Patrick
5
Affeldt, Pauline Luise
4
Argentesi, Elena
4
Brekke, Kurt R.
4
Dalton, Patricio S.
4
Dave, Dhaval
4
Eberhardt, Markus
4
Filistrucchi, Lapo
4
Fitzgerald, Doireann
4
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4
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National Bureau of Economic Research
13
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8
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5
Cornell University / Department of Agricultural Economics
3
Nordic Council of Ministers
3
Zentralverband der Deutschen Werbewirtschaft
3
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
European Society for Opinion and Marketing Research
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
IP Deutschland GmbH <Köln>
2
Rossijskaja Akademija Reklamy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
University of Western Sydney, Nepean / Department of Economics
2
Virginia Polytechnic Institute and State University / Department of Economics
2
Advertising Association
1
American Enterprise Institute for Public Policy Research
1
American Psychological Association
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Association for NeuroPsychoEconomics
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Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
California Institute of Technology / Division of the Humanities and Social Sciences
1
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Centre for International Research on Communication and Information Technologies
1
Columbia University / Department of Economics
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
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1
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1
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1
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1
Deutschland / Umweltbundesamt
1
Ekonomiska Forskningsinstitutet
1
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Working paper / National Bureau of Economic Research, Inc.
59
CESifo working papers
36
Discussion paper / Centre for Economic Policy Research
26
NICPRE / National Institute for Commodity Promotion Research and Evaluation
21
Discussion papers / CEPR
16
Working papers / TSE : WP
15
Discussion paper / Tinbergen Institute
14
Working paper
14
Discussion paper / Center for Economic Research, Tilburg University
13
NBER working paper series
13
Working paper series
12
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
9
Cowles Foundation discussion paper
8
RWI Datenbeschreibung
8
Working papers / Harvard Business School, Division of Research
8
[RWI Projektberichte]
8
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
7
Simon Business School working paper
7
Working papers / Innocenzo Gasparini Institute for Economic Research
7
Working papers in economics
7
CIE discussion papers
6
Discussion paper / NHH, Department of Economics
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Stanford University Graduate School of Business research paper
6
Working papers / Bureau of Economics, Federal Trade Commission
6
Working papers / Department of Economics, Eller College
6
AEM research bulletin
5
Department of Economics discussion paper series / University of Oxford
5
Discussion paper
5
R.B.
5
Volkswirtschaftliche Diskussionsbeiträge
5
Working paper series / Charles University, Center for Economic Research and Graduate Education ; Academy of Sciences of the Czech Republic, Economics Institute, CERGE-EI
5
Working papers / Federal Reserve Bank of Philadelphia, Research Department
5
Working papers in economics and statistics
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Barcelona GSE working paper series : working paper
4
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
4
Discussion papers / Deutsches Institut für Wirtschaftsforschung
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
4
ERIM report series research in management
4
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ECONIS (ZBW)
1,013
OLC EcoSci
1
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1
Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin
(
contributor
);
Bell, Simon J.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003604132
Saved in:
2
Consumer recall of brand and product class under conditioning of music fromtelevision commericials
Paltschik, Mikael
-
1987
Persistent link: https://www.econbiz.de/10013400713
Saved in:
3
Ein dynamisches Schätzverfahren für latente Variablen in Zeitreihenanalysen
Tölke, Ingeborg
-
1986
Persistent link: https://www.econbiz.de/10000080273
Saved in:
4
Journal of applied psychology
American Psychological Association
-
1917-: Washington, DC : American Psychological Association
;
…
-
1.1917 -
Persistent link: https://www.econbiz.de/10000356954
Saved in:
5
NLP-Methoden zwischen Zauberei und Wissenschaft : Vortrag gehalten im Rahmen des Studium Generale der Fachhochschule Pforzheim Wintersemester 1994/95
Mohl, Alexa
-
1995
Persistent link: https://www.econbiz.de/10000910104
Saved in:
6
Die Beziehung des Leistungsmotivs zu bestimmten Bereichen des Selbstkonzepts : eine Evaluationsstudie in den "fünf neuen Ländern" ; freie wissenschaftliche Arbeit an der Wirtschaft...
Benedikt, Hans-Peter
-
1993
Persistent link: https://www.econbiz.de/10000871066
Saved in:
7
A closer look at economic psychology
Wärneryd, Karl Erik
-
1993
Persistent link: https://www.econbiz.de/10000874011
Saved in:
8
From micro to macro psychological economics
Baxter, J. L.
-
1992
Persistent link: https://www.econbiz.de/10000877792
Saved in:
9
The will, the pendulum, and human choice : Jevons and Bergson on the measurability of human feelings
Maas, Harro
-
1996
Persistent link: https://www.econbiz.de/10000934401
Saved in:
10
Rules for experimenting in psychology and economics, and why they differ
Camerer, Colin
-
1995
Persistent link: https://www.econbiz.de/10000942378
Saved in:
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