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~type_genre:"Graue Literatur"
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Leica in der Werbung : 1925 -...
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Werbung
810
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776
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227
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130
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387
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793
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17
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Graue Literatur
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5,500
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5,500
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810
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707
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707
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653
Arbeitspapier
616
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406
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218
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218
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210
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147
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131
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115
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99
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46
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35
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32
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Kaiser, Harry M.
22
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11
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11
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9
Wilson, Christopher
9
Bergemann, Dirk
8
Moraga-González, José Luis
8
Bonatti, Alessandro
7
Nilssen, Tore
7
Soloveichik, Rachel
7
Forker, Olan D.
6
Nakamura, Leonard Isamu
6
Nickel, Volker
6
Shelegia, Sandro
6
Sørgard, Lars
6
Alleman, James H.
5
Dubois, Pierre
5
Durante, Ruben
5
Galeotti, Andrea
5
Ivaldi, Marc
5
Knight, Brian G.
5
Pagano, Marco
5
Peitz, Martin
5
Saffer, Henry
5
Schaffner, Sandra
5
Silk, Alvin J.
5
Affeldt, Pauline Luise
4
Argentesi, Elena
4
Brekke, Kurt R.
4
Dave, Dhaval
4
Della Vigna, Stefano
4
Eberhardt, Markus
4
Filistrucchi, Lapo
4
Fitzgerald, Doireann
4
Gabszewicz, Jean Jaskold
4
Galasso, Vincenzo
4
Greenwood, Jeremy
4
Griffith, Rachel
4
Haller, Stefanie
4
Johnson, Garrett A.
4
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Cornell University / Department of Agricultural Economics
3
Nordic Council of Ministers
3
Zentralverband der Deutschen Werbewirtschaft
3
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
European Society for Opinion and Marketing Research
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
IP Deutschland GmbH <Köln>
2
Rossijskaja Akademija Reklamy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
University of Western Sydney, Nepean / Department of Economics
2
Virginia Polytechnic Institute and State University / Department of Economics
2
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Augsburger Marketingtag <12, 1987, Augsburg>
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BDW, Deutscher Kommunikationsverband
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Centre for International Research on Communication and Information Technologies
1
Columbia University / Department of Economics
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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DentsūkōkokuKK
1
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Europa-Institut <Saarbrücken>
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European University Institute / Department of Law
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Frankreich / Service des Statistiques Industrielles
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Working paper / National Bureau of Economic Research, Inc.
38
CESifo working papers
30
Discussion paper / Centre for Economic Policy Research
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
21
Discussion papers / CEPR
14
Working papers / TSE : WP
14
Working paper series
12
Discussion paper / Tinbergen Institute
11
Working paper
10
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
9
Cowles Foundation discussion paper
8
NBER working paper series
8
Simon Business School working paper
7
CIE discussion papers
6
Discussion paper / Center for Economic Research, Tilburg University
6
Discussion paper / NHH, Department of Economics
6
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Stanford University Graduate School of Business research paper
6
Working papers / Bureau of Economics, Federal Trade Commission
6
Working papers / Harvard Business School, Division of Research
6
AEM research bulletin
5
Department of Economics discussion paper series / University of Oxford
5
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5
RWI Datenbeschreibung
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5
Working papers / Federal Reserve Bank of Philadelphia, Research Department
5
[RWI Projektberichte]
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
4
ERIM report series research in management
4
NORD
4
Report / Marketing Science Institute
4
Research and the development of pedagogical materials : working papers
4
Rotman School of Management working paper / University of Toronto Rotman School of Management
4
Working papers / W / Helsinki School of Economics and Business Administration
4
Working papers in economics
4
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
3
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ECONIS (ZBW)
809
OLC EcoSci
1
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1
Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja
-
1994
Persistent link: https://www.econbiz.de/10000885351
Saved in:
2
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
3
Conscience et comportement : une approche intégrative bipolaire des objectifs de communication illustrée à l'aide des campagnes de Benetton
Pasquier, Martial
-
1994
Persistent link: https://www.econbiz.de/10000893288
Saved in:
4
Swines and sweaters : a semiotic analysis of the Benetton print campaign in 1992
Aslama, Minna
-
1994
Persistent link: https://www.econbiz.de/10000893456
Saved in:
5
Ost und West - zwei Werbewelten? : Ergebnisse zweier Gruppendiskussionen
1992
Persistent link: https://www.econbiz.de/10000895302
Saved in:
6
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
Saved in:
7
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
8
Socio-economic effects of advertising in India
Narayana, P. L.
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000861780
Saved in:
9
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
10
Untersuchungen der Bedeutung von Werbemaßnahmen für die Absatzförderung im Handel in den neuen Ost-Bundesländern : eine Studie der BBE-Unternehmensberatung GmbH Köln ...
Beissbarth, Angela
(
revision
)
-
1992
Persistent link: https://www.econbiz.de/10000865995
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