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~type_genre:"Graue Literatur"
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Neuseeland
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Eagle, Lynne C.
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Kitchen, Philip J.
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Zou, Liping
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Working paper / Department of Commerce, College of Business, Massey University
29
Working papers / Department of Commerce, College of Business, Massey University
2
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ECONIS (ZBW)
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Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001674897
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2
Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001550898
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3
Building brands or bolstering egos? : A comparative review of the impact and measurement of advertising on brand equity
Eagle, Lynne
-
1999
Persistent link: https://www.econbiz.de/10001529821
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4
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
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5
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
6
Enabling students to take a more pro-active role in the learning process
Hunt, Lynn M.
;
Eagle, Lynne C.
;
Shergill, Gurvinder S.
-
2002
Persistent link: https://www.econbiz.de/10001715414
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7
A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2002
Persistent link: https://www.econbiz.de/10001715417
Saved in:
8
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
9
The role of over-the-counter medication in health management safety, efectiveness and side effects
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2001
Persistent link: https://www.econbiz.de/10001650596
Saved in:
10
Marketing communication implications of children's new electronic media use
Eagle, Lynne C.
;
De Bruin, Anne
-
2001
Persistent link: https://www.econbiz.de/10001674881
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