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Preismanagement im Konsümgüterbereich : Lernen von den Besten
Faßnacht, Martin; Breitschwerdt, Frank - 2009
Persistent link: https://www.econbiz.de/10008655391
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Loyalty determinants : literature review and development of an integrative model of customer loyalty
Faßnacht, Martin; Daus, Philip W. - 2004
Persistent link: https://www.econbiz.de/10002485261
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Konsumptionsorientierte Markteinführung : ein innovatives vertriebspolitisches Konzept
Faßnacht, Martin; Stallkamp, Christian; Schmitz, … - 2005
Persistent link: https://www.econbiz.de/10003087470
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Opposites attract, but similarity works : a study of interorganizational similarity in marketing channels
Homburg, Christian; Faßnacht, Martin; Schneider, Janna - 2002
Persistent link: https://www.econbiz.de/10001762968
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Onlinevertrieb von Premiumautomobilen : die virtuelle Produktionspräsentation in der Online Customer Journey
Schütz, Jonas - 2020
Persistent link: https://www.econbiz.de/10012622178
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The Veblen effect revisited : literature and empirical analyses
Dahm, Jil-Marie - 2020
Persistent link: https://www.econbiz.de/10012421972
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Hysteresis in marketing
Simon, Hermann - 1994
Persistent link: https://www.econbiz.de/10000897924
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Marketing und Bankgeschäft
Simon, Hermann - 1994
Persistent link: https://www.econbiz.de/10000897928
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"Hidden champions": spearheads of Germany's export success : spearheads of Germany's export success
Simon, Hermann - 1994
Persistent link: https://www.econbiz.de/10000897937