Onlinevertrieb von Premiumautomobilen : die virtuelle Produktionspräsentation in der Online Customer Journey
Jonas Schütz
| Year of publication: |
2020
|
|---|---|
| Authors: | Schütz, Jonas |
| Other Persons: | Faßnacht, Martin (degree supervisor) ; Schlereth, Christian (degree supervisor) |
| Institutions: | WHU - Otto Beisheim School of Management (degree granting) |
| Publisher: |
Düsseldorf |
| Subject: | Kraftfahrzeug | Motor vehicle | Vertrieb | Physical distribution | Online-Handel | Online retailing |
| Extent: | XVIII, 380 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Dissertation, WHU - Otto Beisheim School of Management, 2020 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012622178