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Heterogeneous response functions in advertising

Naik, Prasad A.; Peters, Kay; Raman, Kalyan - 2008

Persistent link: https://www.econbiz.de/10009010429

Models for marketing resource allocation and salesforce compensation

Mantrala, Murali K. - 1987

Persistent link: https://www.econbiz.de/10000764437

Salesperson efficiency benchmarking using sales response data : who is working hard and working smart?

Bielecki, André; Albers, Sönke; Mantrala, Murali K. - 2012

A key to enhancing sales force productivity is finding ways to help existing reps sell more. In this paper, we focus on the process of internal efficiency benchmarking of a firm's sales representatives aimed at identifying strong and weak performers and providing meaningful and actionable...

Persistent link: https://www.econbiz.de/10009533312

A framework for understanding consumer knowledge

Hutchinson, J. W.; Alba, Joseph W. - 1985

Persistent link: https://www.econbiz.de/10000834056

Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase

Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2008

Persistent link: https://www.econbiz.de/10003909342

Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase

Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2009 - Rev. vers.

Persistent link: https://www.econbiz.de/10003912905

Measuring the value of point-of-purchase marketing with commercial eye-tracking data

Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - 2007 - Rev.

Persistent link: https://www.econbiz.de/10003565246