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A joint framework for category purchase and consumption behavior

Oest, Rutger van; Paap, Richard; Franses, Philip Hans - 2002

We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand choice and purchase quantity. The approach differs from other approaches, currently available in the literature, as it is able to take into account consumption dynamics. In the...

Persistent link: https://www.econbiz.de/10011327824

Risk and loss aversion, price uncertainty and the implications for consumer search

Soetevent, Adriaan R.; Bruzikas, Tadas - 2016

Do the choices of consumers who search for a product's best price exhibit risk neutral, risk averse or loss averse risk attitudes? We study how in a problem of sequential search with costless recall the relation between a consumer's willingness to pay for continued search and the level of price...

Persistent link: https://www.econbiz.de/10011520488

A note on moral licensing and foot-in-the-door effect

Ulph, Alistair; Panzone, Luca; Hilton, Denis J. - 2019

Literature in economics and psychology on moral behaviour explores the contexts in which people act in ways that are consistent or inconsistent with their past actions. Such inconsistencies appear to violate economists' assumption of rational consumer behaviour. In this note we show that a...

Persistent link: https://www.econbiz.de/10012104081

The Value of Communication for Mental Health

Annan, Francis; Archibong, Belinda - National Bureau of Economic Research - 2023

Mental health disorders account for a significant share of the overall global disease burden. The economic losses from such disorders are staggeringly large, particularly in low-income countries, where people are faced with several unexpected shocks. We test whether improved communication can...

Persistent link: https://www.econbiz.de/10014337870

Market positioning using cross-reward effects in a coalition loyalty program

Stourm, Valeria; Bradlow, Eric; Fader, Peter - 2017

While single-brand reward programs encourage customers to remain loyal to that one brand, coalition programs encourage customers to be “promiscuous” by offering points redeemable across partner stores. Despite the benefits of this “open relationship” with customers, store managers face...

Persistent link: https://www.econbiz.de/10012106127

Churn and loyalty behavior of Turkish digital natives

Guven, Faruk - 2018

natives - also poses a dilemma for telecom operators: a high rate of attrition or the churn phenomenon. This paper reports on … an empirical examination of the churn and loyalty characteristics of digital natives in the Turkish context. We employ a … large sample of youth and analyse their churn and loyalty likelihoods. Overall, we find convincing evidence that, by having …

Persistent link: https://www.econbiz.de/10011957835

How is the mobile internet different? : ranking effects and local activities

Ghose, Anindya; Goldfarb, Avi; Han, Sang Pil - 2011 - Rev.

We explore how internet browsing behavior varies between mobile phones and personal computers. Smaller screen sizes on mobile phones increase the cost to the user of browsing for information. In addition, a wider range of offline locations for mobile internet usage suggests that local activities...

Persistent link: https://www.econbiz.de/10009410751

Mobile User Experience : der Einfluss von kognitivem Entertainment auf die Nutzung mobiler Anwendungen

Zeiler, Vanessa - 2016

Die wachsende Verbreitung und Nutzung des Smartphones erhöht die Relevanz von mobilen Inhalten für Konsumenten und Unternehmen. Innerhalb der Markenkommunikation bietet das mobile Medium die Möglichkeit, den Kunden direkt, personalisiert, überall und zu jederzeit mit der jeweiligen Botschaft...

Persistent link: https://www.econbiz.de/10011409487

The management of talent for innovation : optimal contracting for selection and incentives

Narang, Unnati; Shankar, Venkatesh; Narayanan, Sridhar - 2018

Over half of all shopping journeys start with the mobile channel. In particular, the presence of a branded mobile app significantly influences shopping across channels. However, a majority of app users decrease app usage or even abandon an app, in part, due to app service failure(s). Do app...

Persistent link: https://www.econbiz.de/10011980060

Model of building relationships with customers via the use of mobile devices

Bojanowska, Agnieszka - 2014

In this paper was shown how is possible to build relationship with customers by using mobile devices. There was discussed the various tools and the benefits arising from their use. The author shows examples of the use of mobile devices in building strong and profitable relationships with...

Persistent link: https://www.econbiz.de/10012011088

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