We develop a model in which novelty and conformity motivate fashion behavior. Fashion cycles occur if conformity is not … too high. The duration of fashion cycles depends on individual-specific conformity, novelty, and the number of available … styles. The use of individual-specific novelty and conformity allows us to also identify fashion leaders. -- novelty …

brand and consumer. Customers, both consciously and unconsciously, decode messages embedded in the store design, and use …

While under communism, identity-providing religion was suppressed, religiosity is strong today even among the youth in …