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Sutter, Matthias
46
Bauer, Hans H.
38
Janssen, Maarten C. W.
36
Rock, Bram de
34
Cherchye, Laurens
32
Huber, Frank
30
Moraga-González, José Luis
26
Vermeulen, Frederic
25
Karlan, Dean
23
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21
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21
Inderst, Roman
20
Stavins, Joanna
20
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19
Wiedmann, Klaus-Peter
19
Zinman, Jonathan
19
Kerschbamer, Rudolf
18
Peitz, Martin
18
Shy, Oz
18
Zhou, Jidong
18
Chandon, Pierre
17
Cobb-Clark, Deborah A.
17
Grossman, Michael
17
Jonker, Nicole
17
Sabia, Joseph J.
17
Vandenbussche, Hylke
17
Winter, Joachim
17
Cawley, John H.
16
Falk, Armin
16
Kocher, Martin
16
Seiler, Stephan
16
Spiller, Achim
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Devereux, Paul J.
15
Glätzle-Rützler, Daniela
15
Griffith, Rachel
15
Helm, Roland
15
Lunn, Pete
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Österreich / Bundesministerium für Verkehr, Innovation und Technologie
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4
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617
Discussion paper series / IZA
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203
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173
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165
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57
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52
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46
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36
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36
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31
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29
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28
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ECONIS (ZBW)
10,029
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81
Auswirkungen eines Markenfehlverhaltens auf Konsumenten-Marken-Beziehungen : eine empirische Studie unter Berücksichtigung der Dauer und Stärke der Markenbeziehung
Huber, Frank
;
Vollhardt, Kai
;
Kopplin, Jana
-
2005
Persistent link: https://www.econbiz.de/10003290586
Saved in:
82
The impact of individual-level and marketer-controlled variables on attitudes toward perceived
brand
coherence
Kocher, Bruno
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003294644
Saved in:
83
A heterogeneous flexible multinomial probit model of
brand
choice
Hruschka, Harald
-
2005
Persistent link: https://www.econbiz.de/10003267010
Saved in:
84
Erfolgreich loyale Kunden managen : Bestimmungsfaktoren der Markenloyalität im Sportartikelsektor ; eine kausalanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Wilhelmi, Sabine
-
2005
Persistent link: https://www.econbiz.de/10003233148
Saved in:
85
Liebe als Beziehungsform zwischen Konsumenten und Marken
Jodl, Florian
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002934160
Saved in:
86
Markenvertrauen: aktueller Stand der Forschung und empirische Untersuchung am Beispiel der Automobilbranche
Müller, Stefan
;
Wünschmann, Stefan
-
2004
Persistent link: https://www.econbiz.de/10002418387
Saved in:
87
Die Macht der Marken : Geschichte und Gegenwart
Schütz, Petra
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001706434
Saved in:
88
Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
Saved in:
89
A joint framework for category purchase and consumption behavior
Oest, Rutger van
;
Paap, Richard
;
Franses, Philip Hans
-
2002
Persistent link: https://www.econbiz.de/10001726779
Saved in:
90
Sincere flattery : trade-dress imitation and consumer choice
Warlop, Luk
;
Alba, Joseph W.
-
2002
Persistent link: https://www.econbiz.de/10001687710
Saved in:
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