Recently companies use CRM strategy to make themselves and their products different from competitors. Consumers do not access the entire information for evaluating the main purpose of company's CRM campaign, as a result, trust propensity may play an important role regarding CRM success. Since...

The mobile industry drives innovation and economic growth all over the world, thanks to the application industry, content providers and mobile handset producers and operators. With a very young and dynamic population and a remarkable 96 percent mobile penetration rate, Turkey is no stranger to...