retail outlet. If the complementarity effect resulting from shopping costs dominates the original substitution effect, the …

accounting for assortment adjustments of national brands (NBs) in retail stores. Using a detailed dataset on the U.S. beef market … variety. PL introduction and PL-driven assortment changes of NBs impose a small effect on NB prices. In contrast, PLs strongly … cannibalize NB demand, and the assortment changes help steer consumers toward PLs, which imposes large negative effects on NB …

Purpose - This study investigates whether the influence of selected marketing-mix elements on brand equity differs for … price promotions and intensive discount-store distribution have a negative influence on brand equity. However, this effect … differs across brand types: the higher a brand's initial equity level, the more harmful is the impact of these marketing …

of brand switching for stock-outs of promotional products. Furthermore, our study emphasizes outlet switching as a so far …