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Marketing agility has emerged as an important construct in research for enabling marketing managers to thrive in … dynamic markets. So far, however, marketing research has not provided sufficient guidance on how to develop marketing agility … skills, processes, and organizational features — that enable marketing agility. Based on 26 in-depth interviews with …
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. -- Ressourcenbasierter Ansatz ; Ressource ; Kompetenz ; Kernkompetenz ; Dynamische Fähigkeiten ; Organisatorische Routine ; Prozess …
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Specialized knowledge-generating jobs comprise close to one fifth of employment and one fourth of the wage bill in French manufacturing firms. They are positioned high in the firm hierarchy, horizontally aside upper-tier managers but are not managerial in nature. This escapes the patterns...
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sustaining competitive advantages is widely neglected in literature. The impact on competence development and SCA of the firm can … competence development and SCA is illustrated. In explaining the effect of regulation on competence development and SCA, the …
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