The purpose of this study is to systematically review the city branding literature to provide an explicated and … organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city … growing interest from different disciplines for city branding as a research domain. Therefore, it is concluded that, city …

Understanding potential of a city can be defined by some indicators. One of them is by identifying six indicators that … Immigration, and Culture and Heritage. By understanding and identifying those six indicators, a city can be more understand about … its potential and developing it into City Branding activity. City Branding is the use of marketing techniques to give a …

This paper performs a mixed-methods analysis of place-branding strategies developed in the 'Tech City' cluster … Tech City concepts between 2008 and 2014, then discuss Tech City's governance and progress, highlighting both day … city in the Olympic Park. …

of so called "star" status and orientation on brands in risk conditions. Brand allows city to start the process of urban …' to the city. It can be promoted; it can attract the most qualified workers not only with competitive salary and benefit …

an integrated part of a place brand. Their characteristics, behaviour and reputation could make a city more attractive to … are in the position to give credibility to any message communicated by city authorities, "making or breaking" the image … and brand of their city. Fourthly, they are also citizens and are vital for the political legitimisation of the whole …