Showing 1 - 10 of 126,804
Persistent link: https://www.econbiz.de/10001589909
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...
Persistent link: https://www.econbiz.de/10013342873
Persistent link: https://www.econbiz.de/10003783447
necessary reforms of the multilateral framework concerning standards, policy coordination and taxation and stresses that the new …
Persistent link: https://www.econbiz.de/10011474230
Persistent link: https://www.econbiz.de/10003035202
Persistent link: https://www.econbiz.de/10001628441
Persistent link: https://www.econbiz.de/10001753115