Die Standardisierung des Marketing im internationalen E-Commerce
Wolfgang Fritz; Heiko Dees
| Year of publication: |
[2005]
|
|---|---|
| Authors: | Fritz, Wolfgang ; Dees, Heiko |
| Publisher: |
Braunschweig : Techn. Univ. |
| Subject: | Internationales Marketing | International marketing | Mobile Marketing | Mobile marketing | Standardisierung | Standardization | Electronic Commerce | E-commerce | Online-Handel | Online retailing | EU-Staaten | EU countries |
| Extent: | 26, 4 Bl graph. Darst |
|---|---|
| Series: | Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig. - Braunschweig : Inst. für Wirtschaftswiss. der Techn. Univ., ZDB-ID 1389193-5. - Vol. 05/03 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. Bl. 21 - 25 |
| ISBN: | 3-933628-61-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003035202