This paper proposes a novel approach to the estimation of Customer Lifetime Value (CLV). CLV measures give an indication of the profit-generating potential of customers, and provide a key business tool for the customer management process. Existing approaches show unsatisfactory performance in...

Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...

Der folgende Bericht fasst die Ergebnisse einer mündlichen Befragung von Freiberuflern in Rostock, Bad Doberan und Güstrow zum Thema der Nutzung klassischer und elektronischer Vertriebswege von Bankdienstleistungen zusammen. Ziel war, Entscheidungen von kleinen Unternehmen - speziell der...

We study the impact of trust on the expansion of online lending in the U.S. over the 2008-2016 period. Using data from the largest platform, we demonstrate that a misconduct-driven decline of trust in traditional banking is associated with a statistically and economically significant increase in...

We use the 2016 FinAccess Household survey data of 2015 from 8665 households and desktop reviews to examine how perceptions, behaviour, financial literacy and socioeconomic characteristics of un(der) banked consumers can shape their dynamics towards credit usage. The challenges and opportunities...