Since 2012, significant work has been done with Partner companies and key stakeholders, to design, launch and scale up programs to create a movement to change consumer attitudes and behaviour towards more sustainable lifestyles. The business challenge has been framed around the key question,...

This dissertation examines the psychological determinants for reduced clothing consumption, which is understood as one example of urgently needed behavioural change to mitigate climate change. It investigates how these determinants can be addressed with an intervention strategy to achieve a...