Engaging tomorrow's consumer : project report 2015
World Economic Forum
Since 2012, significant work has been done with Partner companies and key stakeholders, to design, launch and scale up programs to create a movement to change consumer attitudes and behaviour towards more sustainable lifestyles. The business challenge has been framed around the key question, "How can companies engage consumers to trigger simple behavioural shifts that enable more sustainable lifestyles, grow demand for more sustainable products and create business value?"
Year of publication: |
[2014]
|
---|---|
Institutions: | Weltwirtschaftsforum |
Publisher: |
Cologny/Geneva : World Economic Forum |
Subject: | Nachhaltiger Konsum | Sustainable consumption | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Welt | World |
Description of contents: | Table of Contents [gbv.de] |
Saved in:
freely available
Extent: | 8 Seiten Illustrationen |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | At head of title: Industry agenda |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011440769
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