"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us...

"This new edition provides a focused message on how inventory optimization effects specific business verticals through improved metrics. It reviews the fundamentals of inventory optimization so that practitioners can attain a demand driven supply as well as provides a business perspective of why...