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Marketing 4.0: Erfolgsorientierte Kommunikation in Zeiten der Digitalisierung. Erfolgreiches Marketing ist entscheidend für den Unternehmenserfolg - heute mehr denn je. Immer mehr Anbieter drängen mit gleichen oder ähnlichen Produkten auf den Markt. In einer solchen Situation gilt es, sich...
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Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to...
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"Completely revised and updated edition of this very popular and successful small business book. The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched; Brilliantly written; A gem of priceless value on almost...
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