"A comprehensive workbook covering all aspects of successful nonprofit developmentOne of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with...

"Practical business and management advice to help get a nonprofit up and running, and most importantly, keep it going. The 4th edition includes updated chapters on financial management and tax-reporting rules and strategies for building a web presence"--Provided by publisher