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"Crest the data wave with a deep cultural shift Creating a Data-Driven Culture explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big...

Why monetize information -- Top ways to monetize information -- Methods for monetizing information -- Analytics: the engine of information monetization -- Information management maturity and principles -- Information supply chains and ecosystems -- Leveraging asset management standards and...

The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email...