"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your...

Dieser Titel ist nicht das 1. Buch zu Kreativitätstechniken und Design Thinking, vgl. J. Erbeldinger (ID-B 25/13), Jens-Uwe Meyer (ID-B 35/13), V. Sartorius (BA 3/10). Was macht es trotzdem besonders? In einem Werkzeugkasten werden 30 Methoden vorgestellt, mit deren Hilfe Führungskräfte,...

Acknowledgements -- Dedications -- Forward -- Welcome to the new world of strategic innovation & business design thinking -- Discover new growth opportunities -- Craft your strategy -- Launch your new growth business -- Mastering the art : business design thinking -- Index

Introduction -- End of the age of slides -- The role of presentation slides in today's sales culture -- The role of slides in today's sales training -- Self-assessment : are you slide addicted? -- The visual selling opportunity -- The power of the pen -- Whiteboard presentation best practices --...