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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …
Persistent link: https://www.econbiz.de/10009313307
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114
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Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman - 2010 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008655885
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The business of influence : reframing marketing and PR for the Digital Age
Sheldrake, Philip - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10008990167
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Social-Media-Management : wie Marketing und PR Social-Media-tauglich werden
Beilharz, Felix - 2012 - 1. Aufl.
Das Buch will das Rüstzeug für den Social Media-Manager liefern, also den PR- und Marketing-Fachmann in Zeiten von …
Persistent link: https://www.econbiz.de/10009684358
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Social Media Marketing : erfolgreiche Strategien für Sie und Ihr Unternehmen
Heymann-Reder, Dorothea - 2011
Persistent link: https://www.econbiz.de/10014006843
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian - 2014 - 3. ed.
The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to … covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management …, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital …
Persistent link: https://www.econbiz.de/10010481007
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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2010 - 3. Aufl.
Persistent link: https://www.econbiz.de/10008667187
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian; Jones, Calvin - 2012 - 2nd ed
Persistent link: https://www.econbiz.de/10009512903