"Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook. Building a loyal community who will keep coming back and buying from you. How to offer superb customer service to your social media consumers. Developing new product especially for this new...

Dieser Titel befasst sich mit der Psychologie des Online-Shoppings. Der Autor ist Experte für E-Commerce und vor allem Verkaufsförderung in Online-Shops. Hierzu hat er das "CLICK-Prinzip" entwickelt, das die 5 wichtigsten Eigenschaften eines erfolgreichen Web-Shops postuliert; im Deutschen...

"The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science....