"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to...

About the author -- Acknowledgements -- Foreword -- Aretail truths -- Some things never change -- Getting technology to work for you -- Understanding your demographics -- Starting to use social media and PR -- Presenting products andservices online -- The checkout journey -- Make your brand your...

Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots --...