"Completely revised and updated edition of this very popular and successful small business book. The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched; Brilliantly written; A gem of priceless value on almost...

"There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case studies of game-changing brands...

Introduction and fit for growth overview. Do you need to cut to grow? ; Becoming fit for growth : the restructuring ; The leader's role : aligning costs with strategy -- How to cut costs and grow stronger : a manager's guide. Levers of cost reduction : what, where, and how ; Portfolio...

"Advertising leader John Winsor discusses how companies can use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers"--Provided by publisher