Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services --...

Male-dominated businesses defined and demystified -- The emotional element : use it but don't abuse it -- Act like a lady : the reward of respect -- Fitting in : how to gain acceptance without becoming one of the boys -- Talk the talk : learn how to communicate with a man -- Men are people too :...