"A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CBS...

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies are transforming the way companies interact with their...

"This is the only book on innovation written exclusively for frontline employees; all the other books on innovation explain organization-wide strategies--which can only be implemented by management. Global innovation speaker Robert Tucker explains how every frontline employee can innovate in...