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Marketing with strategic empathy : inspiring strategy with deeper consumer insight

Brooks, Claire - 2016 - 1st edition

strategy components -- The reshaped marketing strategy -- A new brand positioning architecture -- References -- 04 The …

Persistent link: https://www.econbiz.de/10011513122

Superconsumers : a simple, speedy, and sustainable path to superior growth

Yoon, Eddie - 2017

Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product …

Persistent link: https://www.econbiz.de/10011513123

Ist öko immer gut? : was Welt und Klima wirklich hilft

Grießhammer, Rainer - 2017

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Handbook of research on managing and influencing consumer behavior

Kaufmann, Hans Rüdiger (contributor) - 2015

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--

Persistent link: https://www.econbiz.de/10010477178

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (ed.); Langan, Ryan (ed.) - 2014

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Klickologie : die Psychologie des Online-Shoppings

Jones, Graham - 2015 - 1. Aufl.

Dieser Titel befasst sich mit der Psychologie des Online-Shoppings. Der Autor ist Experte für E-Commerce und vor allem Verkaufsförderung in Online-Shops. Hierzu hat er das "CLICK-Prinzip" entwickelt, das die 5 wichtigsten Eigenschaften eines erfolgreichen Web-Shops postuliert; im Deutschen...