"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and … reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of … contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of …

Preface -- Contributors -- Introduction & cross cultural research -- The history of consumer psychology / Cathrine V … congruency / Cathrine V. Jansson-Boyd -- The role of procedural knowledge in consumer judgment and decision-making / Robert Wyer …-being -- The self in consumption / Russell Belk -- Revisiting self-congruity theory in consumer behavior : making sense of the …