"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and … reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of … contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of …

consumer behavior / Carlos J. Torelli & Mara Rodas -- Consumer cognition & perception -- Visual attention in consumer settings …-being -- The self in consumption / Russell Belk -- Revisiting self-congruity theory in consumer behavior : making sense of the …-making / Tobias Kroger, Tobias Vogel & Michaela Wonke -- Enhancing consumer behavior with implementation intentions / Peter M …