"While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing...

"This book explores the fundamental concepts that keep companies successful in the era of globalization and the internet, investigating the implementation of best practices and how ethics can be taught to the next generation of business experts"--

Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to address the whole range of methods available. The book...