Stadtmarketing ist seit einigen Jahren in vielen Städten ein viel gebrauchter Begriff. Gilt es doch, Mittel und Wege zu finden, in Zeiten wachsenden regionalen und überregionalen Wettbewerbs "die Wirtschaftskraft und die Zukunftspotenziale einer Stadt unter zunehmender Einbeziehung ihrer...

"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--