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Marketing to older consumers : a handbook of information for strategy development

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Handbook of research methods in consumer psychology

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The Oxford handbook of consumption

Wherry, Frederick F. (ed.); Woodward, Ian Stuart (ed.) - 2019

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APA handbook of consumer psychology

Kahle, Lynn R. (ed.); Lowrey, Tina M. (ed.); Huber, Joel (ed.) - American Psychological Association - 2022

psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions …

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The Cambridge handbook of consumer psychology

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Routledge international handbook of consumer psychology

Jansson-Boyd, Catherine V. (ed.); … - 2017 - First edition

consumer behavior / Carlos J. Torelli & Mara Rodas -- Consumer cognition & perception -- Visual attention in consumer settings … -- Unconscious cognition effects in consumer research / Claudiu V. Dimofte -- Capturing the consumer's unconscious : applying the … consumers : their vulnerability to persuasion and its effect on their choices / Dick Mizerski, Shasha Wang, Alvin Lee, & Claire …