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Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand --...
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. Written by leading experts in the field of measurement and assessment, each chapter includes authentic examples as to how … for up-to-date measurement and credentialing practices." --Amazon.com …Credentialing : a continuum of measurement theories, policies, and practices / Chad W. Buckendahl -- A validation …
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sustainability assessment and measurement / László Pintér, Peter Hardi, André Martinuzzi, Jon Hall -- Contributions to the Evolving … indicators / Svatava Janouková, Tomás Hák and Bedrich Moldan -- Measurement matters: toward data-driven environmental policy …
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Das gesamtheitliche Kundenmanagement ist die herausragende Aufgabe nicht nur für Marketing und Verkauf, sondern für die gesamte Unternehmung. Dabei gibt es einen Zusammenhang von Zufriedenheit und Loyalität des Kunden. Kundenzufriedenheit ist die Basis für Kundenloyalität und Kundenbindung,...
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This manual provides guidance on how to measure and interpret measurements of globalization's extent and intensity. The manual defines concepts and puts forward guidelines for data collection and fine-tuning of globalization indicators. In particular, it looks at indicators related to foreign...
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