From the Publisher: The best minds at Business Week explore ways your company can survive-and thrive-amid the business growth and innovation of China and India. The economic rise of China and India has changed the way the world does business-and today's companies need to step up their game. This...

Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and...

"Economic dynamics of East Asia is attributed to entrepreneurs. East Asian entrepreneurship and the related competitive strategies differ significantly from those from the western world. While there are many handbooks on entrepreneurship in general, there is no reference on East Asian...

Namhafte Wissenschaftler und Berater sowie hochkarätige Vertreter der Unternehmenspraxis beleuchten in 46 Beiträgen die wesentlichen Entwicklungstendenzen im Handel - vorrangig im Einzelhandel - aus einer internationalen Perspektive und nehmen Stellung zu Erscheinungsformen, Rahmenbedingungen,...