Die Controlling-Konzeption und das Anforderungsprofil des Controllers sind für gegenwärtige und zukünftige Entwicklungen vorzubereiten. Ein sich verschärfender Wettbewerb im Euroland und die zunehmende Globalisierung der Märkte stellen alle Unternehmen an der Schwelle zum 21. Jahrhundert...

This handbook synthesises some literature of the last 40 years in 28 chapters. The coverage is split into the following areas the history and theory of the multinational enterprise; the political and policy environment of international business.

'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

This volume presents an analysis of how thinking on strategy has evolved and what the likely developments in the near future are. All the contributors are experts in their area, and bring to the topic an understanding informed by many years' experience of research, teaching, and practice.