//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Situational Effects on Brand P...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Verbraucherverhalten
2
Asiatisch-Pazifischer Raum
1
Australia
1
Australien
1
Brand management
1
Consumer behaviour
1
East Asia
1
Event marketing
1
Event-Marketing
1
International market
1
International marketing
1
International marketing research
1
Internationale Marktforschung
1
Internationaler Markt
1
Internationales Marketing
1
Konsumentenverhalten
1
Markenführung
1
Markenpolitik
1
Marketingmanagement
1
Marktentwicklung
1
Neuseeland
1
New Zealand
1
Ostasien
1
Southeast Asia
1
Südostasien
1
Wirtschaft
1
Wirtschaftsgeografie
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Handbuch
Article in journal
92
Aufsatz in Zeitschrift
92
Aufsatz im Buch
16
Book section
16
Reprint
8
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
4
Guidebook
3
Ratgeber
3
Conference paper
2
Handbook
2
Interview
2
Konferenzbeitrag
2
research-article
2
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Market information
1
Marktinformation
1
Sammlung
1
conceptual-paper
1
more ...
less ...
Language
All
English
2
German
1
Author
All
Pecotich, Anthony
1
Schmitt, Bernd
1
Shultz, Clifford J.
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand
Pecotich, Anthony
(
ed.
);
Shultz, Clifford J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10002151528
Saved in:
2
Handbook on brand and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->