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The entrepeneur's strategy guide : ten keys for achieving marketplace leadership and operational excellence
Cannon, Thomas - 2006
chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat …
Persistent link: https://www.econbiz.de/10003301296
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Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred - 2005
Persistent link: https://www.econbiz.de/10002216477
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Supply chain management, marketing and advertising, and global management
Bidgoli, Hossein (contributor) - 2010
Persistent link: https://www.econbiz.de/10003929376
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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
Gillis, Tamara L. (ed.) - International Association of Business Communicators - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009158312
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Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred - 2011 - 2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009229464
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10003892475
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Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina - 2018 - Fifth edition
Persistent link: https://www.econbiz.de/10011672159
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Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred - 2014 - 3., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014008091
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Internationales Innovationsmanagement : Gestaltung von Innovationsprozessen im globalen Wettbewerb
Gassmann, Oliver (ed.); Zedtwitz, Maximilian von (contributor) - 1996
Persistent link: https://www.econbiz.de/10000573702
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Handbook of East Asian entrepreneurship
Yu, Tony Fu-Lai (contributor); Yu, Ho-Don (contributor) - 2015
"Economic dynamics of East Asia is attributed to entrepreneurs. East Asian entrepreneurship and the related competitive strategies differ significantly from those from the western world. While there are many handbooks on entrepreneurship in general, there is no reference on East Asian...
Persistent link: https://www.econbiz.de/10010465533